All successful stories have five basic elements: the Passion with which the story is told, a Hero who leads us through the story and allows us to see it through his or her eyes, an Antagonist or obstacle that the hero must overcome, a moment of Awareness that allows the hero to prevail, and the Transformation in the hero and in the world that naturally results.
In their book, The Elements of Persuasion, consultants and media professionals Robert Dickman and Richard Maxwell explore the underlying principles of storytelling and show how these principles work together to help people in the real world. Understanding these five basic elements is essential for executives who need to sell their vision; marketing and sales professionals directly involved in selling products and services; and designers, architects, and creative small-shop entrepreneurs who need to explain their cutting-edge designs to “the suits” in a language both parties can understand.
Elements of Persuasion is in stores now and may also be purchased by clicking here.
