The core of my book is about how to use the five elements to communicate compellingly But sometimes we don't have time to think about all five before we develop a story so then what do we do?

I suggest to my clients they start with passion or the fire in the belly. Describe a moment or event that you are excited about and if it is authentic, chances are the client or your boss will respond in a positive manner.

For instance, when I was working with scientists and designers to develop a new kids museum, my job was to help these adults think like children again. I though what could produce a common passion, which could create shared stories? What is something in nature we all have had experience with as children? The answer was bugs.

I brought a collection of creepy bugs to the meeting. Of course they were all in glass containters and covered under white sheets. At the right moment, I pulled the sheet away to reveal the insect world below.

Well, the scientsits and designers burst into stories about their childhood experiences with spiders, ants and roaches etc. Everyone was passionate about bugs and this helped people remember what it was like to be a kid again and that was the point of exercise. So find the common passion and tell a story about it. Then stand back and watch the sparks fly.

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Thanks, I love this! Really good advice. I read a lot about persuasion, and all these books make it really seem hard. I am sure these techniques work, but I simply do not have the time to plan for 5 hours just to make a twenty minute phone call.

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Thanks, I love this! Really good advice. I read a lot about persuasion, and all these books make it really seem hard. I am sure these techniques work, but I simply do not have the time to plan for 5 hours just to make a twenty minute phone call.

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