If you have been following this blog for any length of time – and if you have, sincere thanks – you have noticed an increasingly partisan tone lately. You deserve to know why.
When Bob and I started to comment on the political stories we weren’t doing it as Repubs or as Dems. Our expertise is in corporate (Bob prefers to say “organizational”) story telling. Political campaigns are great examples of that sort of state-of-the-art persuasive communications. Our expertise isn’t in what you are trying to sell, but how you are trying to sell it. That’s the point of this blog.
And for many months we hewed to this “neither Dem or Repub” line. Both political parties had candidates who told their stories well, and that is what interests us.
Then the McCain Palin campaign crossed a moral line with a truly scurrilous ad. I’m talking about the Obama “sex ed” ad from a few weeks ago which implies through camera angles and general creepiness that Obama is a pedophile when in fact the bill he was voting for was to help protect young children from sexual predators.
We didn’t comment on it at the time because as we point out in The Elements of Persuasion this sort of negative ad thrives on controversy. Far better to let it die unnoticed. In fact we consider this ad is so immoral that we will not even provide a link to it. We will however provide links that debunk it. Read what the NYT has to say about it here, and see what FactCheck has to say here.
Recently on the “Straight Talk Express” the press started to chant “Bring back Mac, Bring back Mac.” This ad proves it may already be too late. Mac, we considered you an honorable man. You broke our hearts.