We generally suggest that you avoid telling fish stories. Those are stories where you brag on past accomplishments which seem to get more impressive every time you tell the tale. They aren’t that interesting to listen to. The problem is they can be almost irresistible to tell. We are in the grip of just such a “resistance is futile” moment. Mike Huckabee has moved from marginal to the top of the pack and this blog was one of the first to consider him a major Repub contender.
Don’t believe us? We understand. Everyone is making that claim now. But were they saying back then? You can check our record out with just a few clicks..
Back on September 15 – not that long ago, but many percentage points back - we said that Repub brand disintegration might give Huckabee traction.
Four days later on the 19th we talked about Huckabee’s Value Voters as being crucial.
On October 3 on the basis of his performance at the New Hampshire Primary – and a no
nonsense comment he made about
On October 21 we called what we still believe was the key moment when things shifted.
And our post November 25 about Huckabee’s ad with Chuck
Norris – where he clearly shows a profound understanding of the role of the
political hero – was just icing on the story cake.
Our point isn’t that we have been right. It is why we have been right. We don’t track ideology, demographics, or fund raising. What we look at is the quality of the story the candidates tell.
Stories are the primary connection between politicians and voters. Understanding a candidate’s story is the most effective leading indicator of their eventual success. Knowing The Elements of Persuasion helps you do just that.

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