There is less than a week until the Iowa Caucuses. The three Dem front-runners are making their closing arguments. With the clock ticking down each has two story goals:
1) To explain the core Passion that drives their candidacy so
that people care enough to actually go out on a cold, dark night to the
caucuses and vote.
2) Offer them a chance to be a hero in their own story knowing their vote really matters.
In the second, “The Choice” Edwards faces the camera and makes a one-on-one personal appeal. You can almost feel him leaning over the jury box, turning on the charm. And he does a very nice job of pigeonholing his opponents without naming names (saying “the status quo and good intentions aren’t enough’ – gee I wonder which is Hillary and which Obama?)
Both ads end saying something big is starting “right here in Iowa” that will sweep the nation. He makes it clear that what he is doing (running) and what the people of Iowa are doing (voting) are equally important. Equality is the essence of a democratic hero.
It is very, very nicely done indeed.

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