If you have been a regular reader of this blog you noticed a stunning transformation a few weeks ago. We suddenly went from being a bland off-the-typepad-shelf way to post words, to being an actual blogsite designed to tell a story. The change involves more than just new colors and buttons. It involves a whole new point of view. The Hero responsible? We owe it all to Amy Lenzo, Creative Director of Clear Light Communications.
If you are a very long time reader you will remember Amy’s website Beauty Dialogues. We raved about it in one of our very first post because Amy's photos are such stunning examples of images as stories. But in the intervening months (has it really been that long?) she also has added written content that is not to be missed.
Her thinking on the link between design, the Internet and community is profound and, yes, beautiful She tells a great story. She knows all the facts and wraps them in such good-hearted emotions that we are compelled to see things differently. And the more we work with Amy and Clear Light the more we know “we ain’t seen nothing yet.”
We often tell our clients that story is not a marketing
add-on - something you come up with after you have a good idea to sell it.
Story is how you have that really good idea in the first place. This is
particularly true of design stories. Great design, the type Amy does, doesn’t
just present information, it reveals the stories underneath. Great designs are acts of
discovery. Check out Amy’s website and discover for yourself how design can help
build a living web community. You will really thank me for this link.
Wow Max! This is one of the nicest things anyone has ever said about me!
Thanks so much.
Posted by: Amy Lenzo | December 13, 2007 at 10:06 AM