We have written before, both in Elements of Persuasion and in past blogs, about the very real business advantages working for the common good can bring – particularly when you are trying to build a brand or unify your creative team. Finding the right not for profit cause and linking up to it can be major career booster.
But we haven’t talked much about how storytelling relates to the unique problems of the not for profit world. Well, we haven’t talked about it much here yet. You can find two guest blogs we did over at Getting to the Point, a blog connected to the Network for Good that deals with those issues.
Once you are there spend some time checking out the archives and the rest of the site. As with our friend D. K Holland’s site on Branding and Nonprofits this site run by Katya Andresen has great marketing advice that applies to all businesses. There is something about dumping all the “market share” “return on investment” “maximize profit” buzzwords that brings things back to basics and makes even difficult concepts easy to understand and apply, at least the way she does it. And it doesn’t get much more basic than deciding to do the right thing. Check it out.
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