The Cliff Notes Version

A few days ago I mentioned that you might want to shoot over to Amazon to get our new book because the story I checked at was running low of copies. I love Amazon (no duh) but I miss the browsing quality of flipping through paper pages before I buy that you get with brick and mortar bookstores. Amazon makes up for this with its “look inside” feature, but for reasons we are still trying to figure out, this isn’t set up for The Elements of Persuasion yet. Luckily there is a workaround. Shoot over to Marshall Goldsmith’s e-column at Business Week. We had a long talk with Marshall about the book and he did his usual masterful job of cutting to chase and synthesizing the real meat of our conversation. You can read it here.