Facts, Emotions, and the Market

In Elements of Persuasion we define a story as a fact, wrapped in an emotion that compels us to take an action that changes our world. To see this in real time, turn on CNBC Monday morning and watch the experts desperately try to come up with a storyline that explains the recent drop in the market – a story that doesn’t seem like a tragedy. I don’t know why the market suddenly dropped like a stone, or if it will bounce back, but I am sure that most of what the experts tell me now will be fiction. Which isn’t their fault. Confronted with powerful emotions and facts that apparently contradict what they were saying only a few days ago, these experts have to spin stories so they can keep going. It’s human nature. Even fiction keeps them from suffering the worst of all fates in a rapidly moving market – brain freeze. It really is a case of any story in a storm.

Comments

[Catherin19xa]

Your article associated with this post is imazing and a lot of people will utilize this for their thesis topic. But some of students very often utilize the aid of dissertation writing service.