Andy Goodman Gets It Right

At First Voice, the argument over whether or not story fits into a corporation’s communication strategy is long over. If you haven’t figured out the answer to that one is “YES!!” by now, chances are you won’t be in business long enough for the conversation to really matter. Since you’re reading a blog about story, we’re pretty sure you get it, but there is always the chance that your boss is lagging the cutting edge and clinging to last year’s PowerPoints. Instead of arguing about it, check out agoodmanonline.com and share the video you find there with him or her. Andy Goodman explains in clear terms why story is so effective in bringing in cold hard cash; the hardest sort of cash to bring in – donations to non-profits. Andy is one of the good guys, definitely on the side of the angels, so even though his workshops and ours are in one-sense competitors we don’t hesitate to turn you on to what he is saying. Why? Because one of the best things about story as a corporate strategy is it is rarely a zero sum game. The more good stories there are out there – and the more good storytellers are out there telling them – the more profit we all make. There is always room for one more happy ending.